Role: Brand Development, User Research and UX/UI Design

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Research

To start off the process, I began to research the psychology behind physical activity. I wanted to understand why some people love working out and others loathe it. Was there a way to bridge the gap between the two through a social platform? This is what I wanted to find out. Through my research, I also wanted to:

• Create a fun way to work out that incentivized users by getting paid through physical activity
• Create a way to track physical activity within the application
• Identify competitors within the market and evaluate their strengths and weaknesses

Competitive Analysis

I conducted a google search to find current social fitness platforms within the market and the users activity is tracked. I discovered the following applications:

• Dietbet.com – Allows users to create fitness challenges and win money. Activity is manually inputted into application. Cash payouts are added to site account then can be deposited using PayPal.
• Stridekick – Allows users to create fitness challenges. Activity is tracked through smart phones and watches.

User Interviews

During my discovery to learn about the real experiences people have about working out. I focused on asking open-ended questions about their experiences to learn as much as possible about the applications potential users and to broaden my understanding.

Project Goals

After the research, I resolved to create an application that allowed users to:

• Create a user profile
• Create challenges
• Invite users to challenge
• Track user activity

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Brand Development

The branding of this product is still a work in progress.

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Flow Charts

Sitemap

 I created a diagram of how the structure of the application.