Role: Brand Development and End-to-End UX/UI Design
Timeline: 9 weeks
Challenge
The goal of this project was to design an AI-driven mental health application that simulates interaction with users to help detect potential mental health disorders. The platform also offers self-help tools focused on mindfulness, food tracking, and sleep management. A key pain point we aimed to address was the lack of accessible, non-judgmental mental health support for individuals who may be reluctant or unable to seek traditional therapy.
Task
I served as the sole Creative Director and UX/UI Designer for the project, working closely with the Founders to bring their vision to life. Additionally, I led a team of Front-End Developers, ensuring seamless collaboration throughout the design and development process.
Brand Development
Logo
I took the lead in developing the brand, working through multiple iterations to ensure it captured the essence of the application. After careful refinement and collaboration, we arrived at a final design that aligned with the brand’s vision and goals.
Visual Identity
I created visual design options that would convey throughout the application.
Methodology
After establishing the visual identity, I began the discovery process where I facilitated interviews with Mental Heath Therapists to get a better understanding of the intake assessment process. In addition, I interviewed several people who have attended therapy. From there I had a better understanding of the process and created a diagram of how the application should function.
Flow Charts
Information architecture and user flows were also created to get a better understanding of how the content would be laid out as well as seeing how a user would complete a task.
Wireframing
To add a visual aid, wireframes were created to show the user experience throughout the application.
Outcome
The outcome of the mental health application was both impactful and affirming. Designed to support individuals who may not have access to traditional therapy, the platform offered a simulated AI-driven experience that helped users feel seen, heard, and supported. By providing accessible tools for mindfulness, sleep tracking, and nutrition, the app became a valuable resource for users looking to take control of their mental well-being. Within the first three months of launch, we saw a 50% increase in downloads—clear evidence that the app was meeting a real need. Many users shared that the application made them feel like they finally had a place to turn for support, which reinforced the importance of designing mental health solutions that are inclusive, intuitive, and grounded in empathy.