Role: Brand Development and End-to-End UX/UI Design
Timeline: 9 weeks
The Problem
Traditional mental health resources are out of reach for many: too expensive, too intimidating, or simply unavailable. The founders wanted to build an application that could detect signs of mental health struggles through simulated conversation and offer practical self-help tools around mindfulness, sleep, and nutrition.
My Process
I served as the sole Creative Director and UX/UI Designer for the project, working closely with the Founders to bring their vision to life. Additionally, I led a team of Front-End Developers, ensuring seamless collaboration throughout the design and development process.
Brand Development
Logo
I took the lead in developing the brand, working through multiple iterations to ensure it captured the essence of the application. After careful refinement and collaboration, we arrived at a final design that aligned with the brand’s vision and goals.
Visual Identity
I created visual design options that would convey throughout the application.
Methodology
After establishing the visual identity, I began the discovery process where I facilitated interviews with Mental Heath Therapists to get a better understanding of the intake assessment process. In addition, I interviewed several people who have attended therapy. From there I had a better understanding of the process and created a diagram of how the application should function.
Flow Charts
Information architecture and user flows were also created to get a better understanding of how the content would be laid out as well as seeing how a user would complete a task.
Wireframing
To add a visual aid, wireframes were created to show the user experience throughout the application.
Outcome
Within the first three months of launch, the app saw a 50% increase in downloads—a clear signal of product-market fit. User feedback consistently highlighted the non-judgmental tone of the experience as the reason they kept returning. The brand and UX established a foundation of trust that distinguished the app in a crowded wellness market.