Role: UX/UIDesign
Timeline: 2023-Current
Challenge
The goal was to improve the usability of an outdated platform that users found difficult and confusing, particularly when performing daily tasks related to data analysis. By focusing on streamlining the user flow and making the interface more intuitive, we addressed common pain points and significantly reduced user frustration.
Task
I worked to ensure alignment across both user and business requirements. Through a highly collaborative, cross-functional process, I led iterative prototype reviews with users to gather feedback and continuously refine the experience. Once the designs were finalized, I partnered closely with Front-End Developers to ensure accurate and seamless implementation.
Wireframes
After gathering comprehensive user feedback, I conducted rapid, iterative wireframing sessions to quickly visualize and refine design concepts. Throughout this process, I worked closely with users, integrating their input to validate and refine assumptions about the design. This collaborative approach ensured that the design was continuously aligned with user needs and preferences, ultimately leading to a more effective and intuitive user experience.
Outcome
Following implementation, we received positive feedback from government professionals who shared that the application had become an integral part of their daily task flow and greatly improved their ability to detect and act on trade irregularities. Their input affirmed that the new design not only improved usability but also meaningfully supported the mission-critical work of ensuring trade transparency and compliance.